Archive for Customer Relations
It’s Not You, It’s Me: Managing the Bad Boys of Business
Last week I had the chance to co-present with best-selling author, speaker and trainer Julie Gaver. In a nutshell, I have never, ever had more fun preparing for and giving a presentation in my life. And I mean ever. The presentation, for the Frederick Chamber of Commerce’s monthly Women’s Business Lunch, was entitled “It’s Not [...]
Shopping Local Goes Both Ways
This Saturday, November 24th, is Small Business Saturday – a day founded by American Express in 2010 to encourage shoppers to shop in their own communities at independently-owned local businesses. I love the idea. I’ve been a ‘shop-local’ shopper long before Amex gave it a name though. I began investing my shopping dollars in the [...]
The High Cost of Free Trials
I love trying new products. Especially online tools designed to give me more information or save me some time. As a marketer, I can never get enough of either. In the last couple of years there has been more new product launches for social media monitoring and management tools, email marketing applications and premium versions [...]
Doing a Great Job (Even When No One is Watching)
I recently had a couple of bad experiences with service providers not performing as agreed and not fulfilling their contractual obligations – in other words, they ripped me off. The first was a a landscaper who’d been cutting my lawn for almost three years. I began to notice that his fees were going up at [...]
Reputation is Everything
Remember growing up when our mothers would nag us about who we were hanging around with, what we were wearing and how we behaved in public? Often her response when asked why we should care was “because I said so”. But as we grew into teens and young adults more often than not, the response [...]
