Archive for Marketing
Doing a Great Job (Even When No One is Watching)
I recently had a couple of bad experiences with service providers not performing as agreed and not fulfilling their contractual obligations – in other words, they ripped me off. The first was a a landscaper who’d been cutting my lawn for almost three years. I began to notice that his fees were going up at [...]
The Good, The Bad & The Groupon
I’ve been busy redeeming all of the Groupons I bought last year before they expire – and I bought a lot of them! So I’ve had an opportunity to do a bit of research on the way retailers treat Grouponees. And I gotta tell ya – it amazes me how different the experiences were from [...]
Five Low/No Cost Internet Marketing Strategies That Really Work
1. “Like” Advertisements on Facebook Last month I wrote about how company Facebook fan pages with nothing but your personal friends for fans simply don’t work – especially if your friends and your target market are not one in the same. But what if you have a Facebook company fan page that does have a [...]
Messaging Mistakes – When What You Meant & What You Wrote Clash
Everyone makes spelling and grammar errors – even yours truly. But about once or twice a month I come across a grave misuse of the English language that is tragic and sometimes also extremely funny. The following are real excerpts from recent signs, brochures or fliers, or lines from emails that have made the rounds. [...]
