410.596.6737

You are here: Home » Marketing Services » SEO

Share

Search Engine Optimization (SEO)

Proper SEO techniques can help your website receive a higher ranking on Google and other search engines. Can SEO techniques guarantee you a top spot? No, but using proper SEO practices helps Google determine what your website and business is about, and therefore, help connect you to those who are looking for you.

The key to proper SEO is to ensure that your website is as Google-friendly as possible. By that we mean, descriptive title tags, URL names, and header tags, proper use of HTML/CSS, content that uses relevant keywords and phrases, and location information on every page of your site.

Additionally, there are things you can do to help your site achieve higher rankings, such as registering your domain name for at least 3 years, including an XML sitemap using Sitemap.org protocol in your web files directory, and ensuring that your business is listed correctly on business listing sites such as Google Places, Yahoo Local, Manta, Merchantscircle, and Yelp.

Also, keep the content of your site updated and fresh. Nothing turns Google (and visitors) off more than old or obsolete site content. Finally, add a Blog to your site, and use Email Marketing and Social Media to drive traffic to your website.

Some of the techniques that don’t work and can possibly get your site penalized by search engines are using hidden links or text on your website in an attempt to trick the web crawlers, ‘cloaking content’ which is presenting content to the web crawlers that is different from what your readers will see, or ‘keyword stuffing’ which is adding long lists of irrelevant keyword and phrases to your site.

Google Analytics & Web Master Tools

At Morber Marketing Group, we use Google Analytics and Google Web Master Tools to evaluate the effectiveness of your website. Google Analytics can help answer the following questions:

  • How are my website visitors finding my site? Google? Another website? A bookmark?
  • What are my top landing pages and how long are visitors staying on each page?
  • How many visitors started to fill out my contact form and then changed their mind?
  • How does my traffic compare to other businesses similar to mine?
  • What keywords did visitors use to find me?
  • What words or phrases are visitors entering into the search box on my website?

With Google Web Master Tools you can submit a valid XML sitemap to Google for verification, and determine the effectiveness of your site content through the keyword utility and search terms utility. Also, submit your website URL to Google’s Crawl URL utility.

Call today, and learn how to drive more traffic to your website.