Public Relations Services & Training
Public Relations is one of the most misunderstand segments of an organization’s marketing and communications strategy. The simplest definitions are that ‘marketing’ consists of company-directed strategies to spread a message while ‘public relations’ consists of strategies to get others (the media & the masses) to spread the message for you.
Smart companies know this difference and have designated PR personnel separate from Marketing staff.
Today, PR professionals have the unique opportunity to listen and speak directly to the masses via online social communities. Using the latest monitoring tools and techniques, PR professionals can identify key influencers in social networks, identify ‘hot button’ topics to monitor, and gather data about public opinion easily and quickly.
PR Training for Your Industry, Company & Team
Your company’s PR staff can learn to leverage many of the latest technologies designed to monitor consensus on the social web.
My PR training sessions are geared towards your industry and will focus on tools and techniques that your PR team can use to stay one step ahead of the media and keep their eyes and ears on the public.
Whether it’s fantastic news about your company that you want to spread like wildfire or not-so-fantastic news you’d like to contain, my techniques will work for you!
“Jeannine is undoubtedly one of the most well-informed professionals I know in the field of social media marketing. Having had the opportunity to co-present with her to high-profile, advanced public relations professionals, it was intriguing to watch Jeannine successfully blend the technical and practical aspects of social media application in the modern world. While Jeannine’s presentation content is profoundly informative, her style is energetic, engaging and entertaining. In sports terms, she left it all “on the field’ with the audience wanting more! Without hesitation, I would recommend Jeannine to any organization who wants to align themselves with a professional who will deliver results.” Rob Weinhold, Principal, The Fallston Group LLC